Free Marketing Ideas for New Businesses
Here are some free marketing ideas for new businesses. Getting initial customers can seem to be a struggle. It's those first customers that get a business going because then word of mouth is a powerful strategy once the snow ball effect begins.
But getting people to try your products or service at first and move from an existing supplier or favourite shop is likely to be your first tactical marketing exercise.
If you are not getting these customers it can be all too easy to think that lowering your prices will attract new business - and this will likely be a successful strategy - but at the expense of short term profits and longer term health of your business.
In a service business low pricing may also put people off because a price also indicates value and setting too lower a price might suggest that your service is not really that good enough and people will not purchase. So stick to your overall strategy and properly market your business. Simple ideas are usually the best. Try not to over complicate matters. Here are some suggestions to try out to build your initial customer base.
1) A simple “A” board - if you have a retail presence your only job is to get people inside your shop. Once inside it’s the job of your store to entice people to purchase. As people are walking down the street you’ll need to shout out loud with an offer to get people to look at your “A” board and look into your store. A simple message of a free gift or special offer for today only should do the trick.
2) Working with other stores - your potential customers will be visiting other stores in your local area. So why not ask other stores to have a stack of business cards or a small A5 flyer at their checkouts. You’ve probably seen these for other stores and most likely picked one up. Again, put a direct marketing message on these pieces and ask the other store owners to place your message. Offer to reciprocate the offer so you too stock the other store owners cards in your store. As most people won’t take up your offer you will win.
3) Online forum advertising - there are many online communities discussing your product or service right now. Do you know about these potential customers? Search online for your product or service for the forums and join them. Don’t overtly advertise your product but join the discussion and have a message in your forum signature. Once people see you as an expert they will start to contact you. This is an ongoing part of your overall marketing. It may not work immediately as you’ll need to build your profile so stick with it. See what others are doing as a lot of business is generated this way.
4) Leaflet drop - If you have a local business then printing a simple flyer on your printer and physically posting them through letterboxes of your target market is a cost effective way to generate good local business. Your message should follow standard direct marketing principles in that it should be solving a problem that your target customer has and how you are the answer to their prayers. Try a few streets first then follow up to get peoples’ reaction. This way you can see if a) it’s a service they want b) why they may have not contacted you so you can change your message if required. Then try more streets and re-test. This way you will get your message correctly targeted and can develop this marketing angle over time.
Marketing is about providing the right service to people that want it for a profit with correct communication. We hope the ideas above can help and/ or stimulate your own ideas to get more prospects and customers into your business.
“A simple “A” board - if you have a retail presence your only job is to get people inside your shop. Once inside it’s the job of your store to entice people to purchase. As people are walking down the street you’ll need to shout out loud with an offer to get people to look at your “A” board and look into your store. A simple message of a free gift or special offer for today only should do the trick.”
Really if you are competing against the big bad box store down the street you will need more that that. We have been supporting retailers with POS technolgy for over 25 years and have another perspective:
Value needs to be created, even with new stores, with end-to-end retail/wholesale management systems; integrating sales operations with a web store (ProStores, eBay store), eBay express and eBay auction with a single database for sales and inventory reconciliation. This trend to “BricknClick” opens the door for small and medium retailers to distinguish themselves and compete. What is not moving in the store gets put online for the whole world to see. That is — a would wide market.
It is interesting to us that specialty stores offering lovely niche products really do well when marketed this way.
Do you see what we are saying here and how it can drive new retails to success?
This is an excellent blog that is related to Advice on Small Business that I knew that it takes time to set up the business. But if we work and plan out well then it is sure that one can get success. I recommend that planning plays a key role in any business to get success.